Pancreatic cancer is a wicked disease. I know more about it now than I ever would have cared to learn. Only nine percent of pancreatic cancer patients survive five years. It’s the third leading cause of cancer deaths, and it’s expected to get worse.
My client, who I now refer to as my friend, was supposed to be in the nine percent. He did everything right. His cancer was caught early. He prioritized treatments. He kept a positive attitude. And, he worked tirelessly at his own physical, emotional and financial expense, to start the Destroy Pancreatic Cancer foundation to provide hope and a plan to all pancreatic cancer patients.
How many times have you found yourself suffering a nasty case of the “shoulds?” Most of us are far too familiar with how those ruminating thoughts work, especially when we’re new to entrepreneurship or leading a growing company. They sound something like this:
“I know I should have someone develop a better website for my professional services business.”
“I know I should be sending out an email newsletter to my clients and prospects.”
One of the first things a new professional services consultant needs to do after writing a business plan is to develop an easy-to-navigate, engaging and lead-generating website. And while even the best of websites won’t do enough on their own to keep you booked solid, they do provide instant credibility when potential clients are comparing you to a competitor.
As a marketing consultant who often works with small business owners and entrepreneurs, I find myself spending as much time encouraging and coaching potential clients as I do helping them execute a professional services marketing strategy or design a website that drives sales leads. But after much reflection this year, I wouldn’t have it any other way.
I look forward to Oprah’s list of her “favorite things” every year. Although, it was a lot more fun to watch when she had her talk show and the lucky audience members got to take one of everything home! I was green with envy every single year. Wasn’t everyone?
Is there a place for direct mail in a business development strategy today? Or is it a waste of resources? What if I told you I sent out 32 letters in August to my ideal target market and earned six great clients?
That’s a pretty good return. Let’s dive in.
Sole proprietors and small business owners often wear as many hats as they have fingers and toes. So finding time to develop and execute a functional business development strategy on a consistent basis can be near impossible without a plan.
How many times have you found yourself repeatedly crafting an email with essentially the same information? It can be a bit amusing (maybe even a little frustrating) when several of your prospects ask very similar questions about your company’s service, what it can do for them, why it’s better than what someone else has to offer, how much it costs, etc. And, it’s not until you answer those questions that you discover if you have a qualified prospect.
When it comes to building a rewarding and profitable business, the most successful business owners understand they need to keep the pedal to the metal on their marketing strategy. There’s no good time to slow down. Marketing works best when you commit to a consistent, goal-oriented, measurable strategy. But does it have to be expensive to work?
Is there really any debating the validity of Albert Einstein’s definition of insanity? You know the saying … doing the same things over and over and expecting different results. Why, then, does it take so long for some to realize that what they’re currently doing to attract new business and drive revenue just isn’t working before moving in another direction?
Advertising is expensive. Marketing doesn’t have to be.
When done well, content-rich, educational and interesting email newsletters leave your readers with “aha-moments.” Ones that spark curiosity about your firm, your services and the problems you can solve.