WE WRITE COMPELLING STORIES.
Marketing solutions that differentiate your organization
Industries in which we have an edge
HEALTHCARE | INSURANCE | EXECUTIVE RECRUITING | TRAVEL
Specializing in professional services marketing for start-ups, growing businesses and well-established organizations, we have become well versed and have chosen to focus our work in a handful of industries. While we complete assignments successfully outside of these areas, we just won’t claim to be experts … yet.
Always aiming to provide innovative programs matched with the goals and missions of those we serve, we work with speed and flexibility across a variety of channels. We strive to create awareness, strengthen brands and meaningfully engage target markets.
Moving Healthcare Providers Forward
We’re experienced in serving healthcare providers including hospitals, health systems, dentists, chiropractors and mental health professionals.
As you work to best serve patients and improve the health of your community, we can help you grow your practice and maximize revenue by managing your content marketing, service-line strategies and business development efforts.
Protecting What Matters Most
We work directly with independent insurance agencies and insurance carriers. Whether you specialize in group health and property & casualty insurance programs, individual life and annuity products or home and auto insurance, we understand that what you really do is protect people and organizations.
We can help you maximize your marketing investment to build trust, educate clients and keep your business development funnel flowing.
The Ultimate Matchmakers
Recruiters face a special challenge. You’re in an industry where you serve both clients and candidates.
And, just as you have a process for each search engagement that likely includes site visits, short lists, dossiers and onboarding tools, we can identify marketing gaps and implement content-driven programs that deliver more search opportunities, attract better candidates and position you as the go-to source for executive talent.
Inspiring People to Travel More
Need to book more travel? Consider content marketing. What’s your favorite travel magazine? Newsletters that include destination information, tips and strategies to maximize your vacation dollars, as well as good-to-know tidbits to make travel an unforgettable experience are what inspire clients to travel.
We can supply you with inspiring articles and newsletter templates. In just minutes, you’ll connect with your clients and start growing your contact list.
A FEW OF OUR FAVORITE WINS
ASSOCIATION MANAGEMENT COMPANY
OPPORTUNITY: A newly formed company, our client needed a robust website that targeted franchisee and trade associations in need of association management and insurance solutions. With a limited staff, it was critical that we understood its business model in order to be able to write the copy for its website and determine a marketing strategy. In addition, we were asked to mentor the new marketing coordinator as she transitioned into a demanding role.
SOLUTION: We developed and launched a 30-page custom website within 10 weeks, designed a new branding and marketing strategy and wrote all of the web copy.
GOVERNANCE SOLUTIONS FOR HEALTHCARE BOARDS
OPPORTUNITY: A long-time dream of J. Larry Tyler, an esteemed executive healthcare recruiter, our client needed a website that brought together a team of award-winning healthcare consultants and academicians who partner with healthcare boards to identify opportunities for continual improvement. Our client offers real-world solutions through education, training, research and problem solving, as well as online memberships via its e-commerce site.
SOLUTION: We designed a custom marketing and e-commerce website, and our resident website developer continues to manage the site’s activity as its executive director.
INTERIM EXECUTIVE RECRUITMENT FIRM
OPPORTUNITY: Our client provides hospitals and health systems with the option to immediately respond to critical leadership vacancies during unplanned or other transitional business cycles. Without its own in-house marketing support, it needed practical, hands-on help with creating brand awareness, developing a communications strategy for clients and talent and a dedicated, on-call professional available to execute marketing needs.
SOLUTION: We serve as the firm’s outsourced solution and manage its email newsletter, draft copy for the website, design sales sheets and more.